Mental Health Stigma Reduction Campaign

The Wellbeing Partners and The Public Good Projects (PGP) – with support from the Douglas, Sarpy/Cass, and Pottawattamie county health departments, the Metro Area Planning Agency (MAPA), and the University of Nebraska Medical Center College of Public Health – are working to change the conversation around mental health in Omaha, Council Bluffs, and surrounding counties. We believe that ending stigma takes all of us and that community organizations, like yours, are key to our success.

As part of this work, we launched the Mental Health Stigma Reduction Campaign on July 30, 2020. The aim of the campaign is to reduce mental health stigma by 10% in Douglas, Sarpy, Cass, and Pottawattamie counties. This is only possible with the help of organizations, workplaces, and community members like you.

We’ve created shareable resources designed to support your work and to be shared with your community. We encourage you to download and share these materials widely with your communities and networks to end mental health stigma together.


Learn more about the campaign and how you can get involved! Contact us at

You can also:

Ready-to-Go Resources

Clicking one of the graphics below will take you to a set of resources corresponding to that campaign. There you will find images, suggested copy and other assets to assist your organization in starting the conversation around mental health stigma!

Here are some tips for sharing this content online:


  • – Mix and match the images and suggested copy to create your own posts for social media.
  • Click on the images or their links to download.
  • Facebook: Click the ‘Share’ button at the bottom of the post (next to the ‘Like’ and ‘Comment’ buttons)
  • Twitter: Click the ‘chasing arrows’ icon on the bottom of the tweet.
  • Instagram: 


  • – Share a post to your story: Tap the arrow icon blow the post (next to the heart and speech bubble icons) and select “Add post to your story.”
  • – Share a post to your feed: First download the free InsTake app (available for both iPhone and Android). Then, open Instagram and click on the three dots on the top right of the post you want to share, then select “Copy Link.” Once the link is copied to your clipboard, open InsTake and you will see the photo you just copied. Click the three dots again, select “Repost,” and then post to your Instagram feed.

In addition to these resources, you can also repost images directly from our sister campaign’s social media channels!

Follow our campaign:


Submission page:
Instagram: @whatmakesusmw
Twitter: @whatmakesusmw
Facebook: @whatmakesusmw
Use the hashtag #WhatMakesUs

Have any questions or suggestions? Reach out for more information!

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The Wellbeing Partners is a Community Partner with The Kim Foundation to raise awareness and provide education about suicide prevention through their More Tomorrows campaign.