Stop stigma by starting the conversation.

The WhatMakesUs  mental health campaign is designed to engage the public in mental health conversations and provide a space for individuals to tell their own stories. 

Help us spread the word about these efforts by using the content below to share this initiative.

Click here for WhatMakesUs Year 2 Campaign Resources

Downloadable Content

Introduce these efforts using this campaign video! (Spanish below)

¡Aprende más sobre nuestra campaña y comparte!

Use this guidance when encouraging others (or yourself!) to share their story with mental health.


Follow these tips to submit a story and guide others to do the same.

Social Media Post Content

Mix and match the images and suggested copy to create your own posts for social media. Click to download:

What makes us special? What makes us human? What makes us, us? We’re defined by many things, but a mental health condition is not one of them. Whether you live with a mental health condition or are an ally to someone who does, your story can make a difference. Share yours today at


1 in 5 adults experiences a mental health condition each year. That person may be your neighbor, your friend, your family, or you. Whether you have a mental health condition or not, sharing your story shows that  #WhatMakesUs is not defined by condition. Share your story at


Click to Download

Campaign Posters and Flyers

Print out and share with your communities. Interested in adding your organization’s logo to a flyer or poster? Reach out!

WhatMakesUs 5×7
WhatMakesUs 11×17
WhatMakesUs 5×7


Submission page:
Instagram: @whatmakesusmw
Twitter: @whatmakesusmw
Facebook: @whatmakesusmw
Use the hashtag #WhatMakesUs

Have any questions or suggestions? Reach out for more information!

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