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WhatMakesUs Year 2 Campaign Resources

May is Mental Health Month
May is Asian American & Pacific Islander Heritage Month

Mental Health During Transitions

See Spanish versions on Recursos en Español page. 

Change can bring uncertainty. Use these messages to support your community in times of transition.

Use the suggested captions below to accompany the images. Don’t forget to tag @WhatMakesUsMW when posting so we can help amplify your messages.

Mental Health During Transitions:

Change may be a constant, but that doesn’t make it any easier to deal with. It takes 30 to 60 days to make a new habit stick or to break an old one, so give yourself time and patience as you navigate the twists and turns of the pandemic.

Eating Disorders:

There are a lot of myths around eating disorders, in part because of how they’re portrayed in films and TV shows. 

The truth is that anyone can have an eating disorder, regardless of age, skin color, or body size. No one chooses to have a medical condition — and that’s what eating disorders are. But help is out there for you or a loved one, and often the first step to admitting you need help is opening up to someone you trust.

Mental Health During Transitions:

If you’re heading back to an office or starting to socialize in public more, you may be feeling a bit uneasy — and you aren’t alone.

It’s okay to be worried about adjusting to a different work environment, so lean on your friends, family members, and coworkers because they’re likely feeling similarly.

Talking about Mental Health with your Children & Family

Breaking stigma around mental health can start at home! Use the images below to encourage families to start conversations around mental health with their loved ones.

National and Local Mental Health Resources

Use the images below to spread the word about these free mental health services available to all.

Mental Health in the Black Community

See Spanish versions on Recursos en Español page. 

Mix and match these suggested captions with the images below.

Black History Month:

When it comes to mental health, the Black community experiences the double burden of stigma because of discrimination against their race and against their mental health condition. As we work to end the stigma around mental health, we must acknowledge those who experience it the most; everyone deserves fair and equal respect.

Black History Month:

Just weeks after we inaugurated the first Black and first Asian American Vice President of the United States, we celebrate Black History Month. This month is about the Black community’s significant contributions to art, music, culture, and society.

Black History Month is also a time to address the systemic racism that affects real people’s lives – from the ability to access mental health services to physical safety. This month may only last 28 days, but the lessons and learnings should carry on all 365 days of the year.

Black History Month:

Black people are 20% more likely to experience a severe mental health condition in their lifetime, but they’re also less likely to receive treatment. Mental health stigma and racial discrimination make it difficult to access treatment, but community support can help.

Black History Month:

Black History Month is a time to honor the extraordinary contributions of Black thinkers, leaders, and doers. It’s a time to pay tribute to these scientists, artists, and writers. Black people have helped advance society while also facing discrimination, bigotry, and hate. As Maya Angelou said, “hate, it has caused a lot of problems in the world, but has not solved one yet.” We can’t end the stigma around mental health without also working to end systemic racism.

Recognizing Stigmatizing Language

See Spanish versions on Recursos en Español page. Email us to have your logo added to the fact sheet!

Mix and match these suggested captions with the images below.

Stigmatizing Language:

Contrary to the old adage, words actually can hurt as much as sticks and stones. When we use stigmatizing language, we spread the idea that people with mental health conditions are somehow different when they’re not. Hear stories from people that are so much more than their mental health condition @whatmakesumw.

Stigmatizing Language:

The weather isn’t bipolar. People’s body shape doesn’t make them anorexic. Attention to detail isn’t OCD. Mental health conditions are real, but stigmatizing language can diminish what they really mean and make it harder for someone who’s struggling to get help. Reduce stigma by being aware of your language. @whatmakesusmw.

Stigmatizing Language:

We often use stigmatizing words without realizing how harmful they might be. Words like “psycho” and “crazy” have become part of our regular vocabulary, so take stock of how often you use these phrases – it’s likely more than you think. Make a conscious effort to use language that respects all people. @whatmakesusmw

Stigmatizing Language:

Millions of people have mental health conditions, but not a single person is defined by that condition. They also have friendships, relationships, interests, hobbies, and passions – these define someone much more than a diagnosis. Hear stories from people that are so much more than their mental health conditions at @whatmakesusmw.

Encouragement for the New Year

Mix and match the images and captions below to share messages of encouragement as we kick off the a new year!

On working from home:

Our houses have turned into offices, schools, gyms, and restaurants. Prioritize your well-being by setting boundaries and separating work from home.

Working from home in the middle of a pandemic can add extra stress to an already busy time of year. Talk with your co-workers about how you’re doing and remember that a stigma-free workplace is actually healthier and more productive.

On New Year’s resolutions:

It takes 30 to 60 days to make a new habit stick or to break an old one. Start with small goals and remember to strive for progress, not perfection.

January can feel like a sprint after some time away from your regular routine. Be mindful and stay in the present moment this month.

On Exercising:

 Remember when gym class was the highlight of the day? Bring the fun back to movement by finding something you actually enjoy – your body and mind will thank you.

Exercise: From strength training to Zumba, there’s an activity for everyone (and you can do it from your very own living room!). Finding a workout routine that you enjoy will make it feel less like work and more like fun.

On winter blues:

The days may be short, but they certainly feel long when we’re stuck at home. Beat the cabin fever by getting out even for just a few minutes each day. Fresh air, activity, and a change of scenery are good for your well-being.

January can be a difficult time for mental health between lack of daylight and dreary weather. With an ongoing pandemic, prioritizing mental health is crucial. Take time to de-stress with your favorite activities – whatever they are.

Starting the Conversation Around Mental Health

Mental Health and the Holidays

Click to download the PDF Fact Sheet!

Financial Stress and Mental Health

Stop Stigma in Your Community

Physical Activity and Mental Health

Have any questions or suggestions? Reach out for more information!

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